What Challenges Apple Facing?

It seems like there will be a lot of collaboration between the two giants, even as Google and Apple continue to compete over new operating systems and applications. office.com/setup

Market Strategy

According to reports, Google is in discussions with major music labels about opening a song download store that runs on the Android mobile operating system (OS). Google even spoke to Apple, its major competitor, in an effort to further this idea. Apple's iTunes is the most-used music service. Google has also decided to dip into the $4.2billion profits made by this service. Apple's iTunes currently holds 70% of the music download market. Amazon, which has only 12 percent market share, is the second-most popular service for music downloading, but it's nowhere near as well. It is obvious that Google will be able to bring in Apple's iTunes to its new Android marketplace. This conciliation was done by the former Apple engineer and chief architect of Google Android.

Android was launched in 2008 and has been a major competitor to Apple. Most of the Android OS-based devices are now choosing Android OS over Apple iOS. The talks between the two rivals are expected to bear fruit before the year ends. Soon, the music download store and search options for photos on Google will be available.

Android Market

Users will be able to download any song they want from the new Android Marketplace. The service will allow users to stream DRM-free music from their computers to other Android devices. Experts predict that Apple will be able to match Google's new Google music download service.

Google has made the perfect decision to enter the digital music industry at the right moment. Every year, the digital music industry sees a 12 percent increase in its reach as technology is integrated into every household. Google's new service will make it much easier to search for and download music.

The collaboration combines Google's search engine expertise with iTunes vast music libraries. It is certain to be a huge success. This collaboration will not only make iTunes music more searchable but it will also make it easier to download the music.

Google was involved in music before the launch of "OneBox" last January. Google's OneBox was a search engine for music. However, the results of the music searches were linked to the websites that actually provided the song. Google didn't take any revenue or cuts with this application. Google began to think about launching its own music app after two of its competitors, such as Apple and MySpace, acquired Google's partners iMeem.

It is now just a matter time and waiting before a new music service provider enters the market. www.office.com/myaccount


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